7 Principles Of Influence – Practical Insights

From Words to Actions: The Principle of Commitment and Consistency

The principles of commitment and consistency remind us to remain true to our values, beliefs, and promises. We can make wise decisions that align with our innermost desires and aspirations when we uphold these principles. By expanding our understanding of commitment and consistency, we can cultivate a more fulfilling and meaningful life. The Power of …

What Are Cialdini’s 7 Principles Of Persuasion?

by L. Blanco

Curious to know what are Cialdini’s 7 principles of persuasion? These principles include reciprocity, scarcity, authority, consistency, liking, social proof, and unity. Robert Cialdini, the author of the best-selling book Influence: The Psychology of Persuasion, explains that people use mental shortcuts, also known as heuristics, to make decisions. He describes 7 shortcuts, how to use …