What Are Cialdini’s 7 Principles Of Persuasion?
Curious to know what are Cialdini’s 7 principles of persuasion? These principles include reciprocity, scarcity, authority, consistency, liking, social proof, and unity. Robert Cialdini, the author of the best-selling book Influence: The Psychology of Persuasion, explains that people use mental shortcuts, also known as heuristics, to make decisions. He describes 7 shortcuts, how to use …