Discover how to create value through scarcity — it’s the golden ticket in today’s economy. Have you ever wondered why certain products such as diamonds, limited-edition sneakers, or flights with only a few seats left are highly sought-after? It’s because they are scarce. This scarcity factor contributes to their increased value and creates an intense …
If you’re asking yourself, “Why is reciprocity so powerful,” you’re about to dive into a deep pool of social psychology and human behavior. This ingrained principle is a heavyweight champion in the ring of influence, subtly scoring points in personal exchanges and business transactions. Get ready as we pull back the curtain and shed light …
Curious to know what are Cialdini’s 7 principles of persuasion? These principles include reciprocity, scarcity, authority, consistency, liking, social proof, and unity. Robert Cialdini, the author of the best-selling book Influence: The Psychology of Persuasion, explains that people use mental shortcuts, also known as heuristics, to make decisions. He describes 7 shortcuts, how to use …